Knowing who and what are the luxury brand names worth owning

I personally have a thing against logo even if it only says V (Vertu) or T (Tom Ford). Even more annoying when the brand is not even known—the whole point of luxury is not to be available to anyone and everyone. Oh wait, I forget I am supposed to tell you to learn about not just designers but luxury designers.

The first thing is to recognize each genre has its ultimate brands. And when you own pieces of luxury you must own from all different designers for the style you posses so you or your life doesn’t end up resembling a designer showroom or an ad. For example, Ralph Lauren is a great designer and the things made by him not only give the aesthetic of ultimate luxury—it resembles it too, but if you know anything about anything you’d know although everything he makes is of great quality he designs the best ties. Or when it comes to alcohol—anyone who drinks Champagne is probably going to order Dom Perignon or Cristal because of is marketed prestige, but I bet you didn’t know that Krug is considered the Rolls-Royce of Champagne?

If you want to know the ultimate thing to own you need to do a little searching. Look for things under genre (shoes, silver, fabric, etc) instead of under designer brand. Once you know which genre it falls under look for one with history and prestige, usually it will always be the ones that are most pricy. You can start your search by looking at magazines aimed for groups who own country homes, or goes on vacation during the week, or always on the go. You can also look for magazines online by searching under luxuries to own. And most important, go to museums or showrooms and seek out collectors items by designers. Once you know the brand you also have to know what are the signature pieces by these designers.

It is easy to fall under marketing trickery think Channel’s pearl necklace is the best when knowing its history would tell you all their semi-precious is man-made; or Luis Vitton makes the best fur-coat when truly they are luggage maker. Don’t get me wrong, its nothing wrong with having logo posted all over your neck, all I am saying is there are things to own by these designers that are specialized and known for, and those items are considered luxury. Luxury is having a piece of item that has been meticulously made by a specialized person for years without fault.

The thing to realize is you don’t buy luxury for others but for yourself. And when if you do, buy it with none to least amount of logo branding. You don’t need big Patek Phillip logo to show its prestige. A person that knows the item will know who it is made of and the cost of it. Whenever I hear people rubbing a logo on the face I’m always tempted to say, ‘I hear you are being accepted into an exclusive club cause they need someone to snub.’