Saturday, March 6, 2010

Brooklyn Has Fashion

Living and working as a Visual-merchandiser for designer like Etro, Moschino, Helmut Lang, Theory, Nautica among others, I have come to adore New York City. There is nothing more or less that makes NYC unique but the fashion-statements people put out. For example, if you walk down midtown, you’ll find the best dressed people you always wanted to imitate, only to realize they are the servants of Gucci or Dior retail shops; if you walk down financial district, you’ll find alluring ensembles, only to realize their Kiton suits know nothing about simplicity; if you walk down uptown, you’ll find people who resembles the homeless man you always give quarters to, only to realize his Berluti shoes cost more than your mortgage; but, if you by chance walked into Brooklyn, you’re in for a surprise!

In Manhattan, mannequins decide what people wear and I am fine with that. But whenever I get stuck with the hipsters of Brooklyn, I want to scream ‘I've seen people like you, but I had to pay admission!’ Don’t get me wrong; great designers do come out of Brooklyn (eg. Jason Miller, Dior) and these hipsters do wear apparels by famous design houses but the way they translate these fashion is offbeat.


The offbeat ness is so unusual, there is a website dedicated to these Brooklyn-hipsters. If you are anyway interested in fashion you might want to look at it (http://www.latfh.com) —if they don’t make you laugh, they will help you vomit. What about their faces and bodies you ask? They are like a bunch of elephants sporting pink leopard suits that makes me want to make out with a toilet. I guess they do serve a purpose, to be a fashionista—we all know how hard it can be to vomit at times and they are here to help us retain that thin, beautiful hanger image.


But where would these hangers be without their fashion-week, Brooklyn Fashion Week? They are filled with indie-designers that are talented in their own individual rights, however as a whole fashion-collection in makes no sense. Fashion needs to tell a story, it needs to express an idea but these indie-designers express a style instead. Yes, style remains and fashion passes, but if it is always the same where is the fun in that? And if you are one of those people who believes style is fashion. Well, then I admit that Brooklyn is better at fashion than anyone, now all they needs is style.

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